The work of an analyst in retail, in fact, boils down only to analyzing the deviation of “fact” from “plan” or deviation of “fact” from “fact” of past periods. How about comparing your performance to the “fact” of your competitors? Such an opportunity did not exist before, but today it is provided by OpenBusiness. Working with the service opens our eyes to such questions as the reasons for the increase or decrease in sales, on the success of our actions in comparison with other market players, as well as on who our “worst” competitor really is.